Buying an email list for online marketing is as easy as picking up any item from a departmental store. Many companies dealing in data collection and transfer business sell email addresses to companies. In just a hundred dollar, you get a list with several thousand addresses. However, buying the email list is not enough to create online awareness of your business. You need a good email service provider that can help in running the email marketing campaign. They can also stop offering email service if you do not have an authentic list. Therefore, purchased list email deployment through an Internet marketing company having its own IP address is necessary.
Before you start deploying the purchased email list, remember that the key to the success of online advertising is on permission-based marketing. Buying a list from a data broker is in no way a guarantee that you have the consent of the address holders. Maybe, the vendor you purchased the list from must have procured the addresses without any knowledge of the recipients. And no email recipients would ever agree to sell their email IDs. This is why many email service providers do not allow deployment of a purchased list.
A few email service providers use their own IP addresses for sending email on behalf of you. Having a genuine IP address for email deployment is necessary to authenticate the purchased list. If you are working with any such providers, you will be sharing their IP addresses with customers. Generally, Internet service providers offering email services to individuals and companies oversee and block the IP addresses receiving high complaints. This is the reason why email service providers do not allow businesses to use their IP addresses for deploying purchased email list as such lists receive a higher number of complaints from recipients.
Therefore, it is advisable that instead of staring sending emails to several addresses all by yourself take help of an online marketing company that can send emails for you. It is no wrong in increasing customer database and business revenue, but should be done in a smart way rather than just purchasing and sending emails randomly. There are email-marketing experts who are aware of the CAN-SPAM law, and the nuances of improving traffic to a particular site. Seeking help from them is like taking a route to the success, which may not be the shortest or fastest, but there is a surety of achieving goals.
Make a contract with a reputable company with experience in online marketing. The company will not only send bulk email for you, but also seek and obtain permission from the recipients for you. In addition, it will also design strategies to optimize your business investment, thus making successful your campaign of purchased list email deployment.