If you believe that the service or product you are offering to consumers is truly valuable, and will be loved by them, then starting a company is a good idea. However, first you need to let them know that you have something of their use. For this, you need to create a good customer base. If people do not know about you, all your efforts in running a business would go in vain. Staring with a company is easy, but building customer base is like trekking the highest mountain peak. Since you are at the initial stage of your business, you also need to care for the budget. The best way to draw customers towards your business without much of investment is to purchase email lists.
One good thing about purchasing email lists is that it is easier to find the sellers than getting customers. Many companies are there to help you in this attempt. Besides selling the list, some would also be ready to rent you. This way, they will keep the ownership status and control with them. But purchasing it is more constructive than renting it.
What are Email List/Lists?
Email list or lists are the collection of email addresses that the data brokers or vendors sell to businesses and individuals against a payment that could be up to 100 dollars. The sellers collect these email addresses by various types of methods they will not share with you. Though every seller would claim the email list as an opt-in, there is no way to challenge it. While purchasing it, you need to consider that the list as non-opt-in. Now, you have to decide how and when to use the list once you are the owner.
One common method the vendors apply in collecting the email addresses is through banner ads. These banner ads are the bait posted on websites luring customers to click on them. You may have seen it yourself on websites that says, “Congratulations, you are the lucky winner of ABC mobile contest, click to claim your prize!”
When you have clicked on the banner, you will go through a series of questions requiring answers for your age, occupation, income, interests, and other information, including your email address. Based on the information you have submitted, they will categorize you accordingly, and offer as a target for internet marketers.
The second method vendors apply for email addresses collection is through holding a commercial trade show, job fair, exhibition, or other events that can draw a good crowd. It becomes compulsory for all participants to fill-in their email addresses on the form under the pretext of a registration process.
The only thing you should be concerned about when you purchase email lists is to check whether they are genuine or not.